Tomás Herrera
Dispatches About
  • Dispatch
    Dispatch: The AI Tool Stack
    May 27, 2026 · San Francisco
  • Case Study
    The Churn Problem
    April 13, 2026 · San Francisco
  • Dispatch
    Dispatch: When the Freemium Model Breaks
    March 22, 2026 · San Francisco
  • Case Study
    The Board Meeting
    February 5, 2026 · San Francisco
  • Case Study
    We Changed Our Pricing and Almost Died
    January 25, 2026 · San Francisco
  • Field Notes
    The Experiment Log: Q3
    December 9, 2025 · San Francisco
  • Case Study
    Day 47: Why We Killed the Sales Team
    November 19, 2025 · San Francisco
  • Dispatch
    A Competitor Launched Today
    October 12, 2025 · San Francisco
  • Case Study
    The Retention Curve Nobody Wanted to See
    September 11, 2025 · San Francisco
  • Field Notes
    We Gave AI Our Growth Playbook. Here's What Happened.
    August 11, 2025 · San Francisco
  • Case Study
    The AI Churn Prediction That Was Right (And We Ignored)
    July 16, 2025 · San Francisco
  • Field Notes
    Building an AI Content Engine: A Field Report
    June 23, 2025 · San Francisco
  • Dispatch
    Dispatch: The AI Pricing Experiment
    May 13, 2025 · San Francisco
  • Case Study
    AI Lead Scoring vs. the Sales Team's Gut
    April 19, 2025 · San Francisco
  • Case Study
    The Channel That Stopped Working
    March 24, 2025 · San Francisco
  • Dispatch
    Dispatch: Hiring a Head of Growth
    February 4, 2025 · San Francisco
From the field. · tomas@tomasherrera.com